Client
Type
Retail design
Location
St.John Town Center, Jacksonville, FL, USA
Project Size
3596 sq ft
Year
2019
Lady K.
2019 | RETAIL DESIGN
DESIGN BRIEF |
The design for Lady K. describes Kate Spade New York's identity by creating a multifunctional space. It brings customers to have a unique experience in Kate Spade New York's lifestyle realm by incorporating an afternoon tea space, display areas, and personalized service spaces. To advertise Kate Spade New York's global life and style house. Not only handbags but also clothes, shoes, jewelry, home décor, tech accessories, etc.
The atmosphere of Lady K. is elegant, chic, and joyful. The design serves as a multifunctional space, so the display area allows for social events which can enhance the branding influences and share the new face of Kate Spade New York. Let the customers create the best shopping experience here.
SITE ANALYSIS |
Location: St. John Town Center, Jacksonville, FL, USA
About: St John Town Center represents the heart of shopping and dining in Jacksonville, Florida. The outdoor lifestyle mall is home to 150 of the hottest stores, many exclusive in the market. It appeals to the younger generation. It has over 175 shops and 20-plus eateries. It has seasonal events. The area is around 228,000 sq ft.
SCHEMATIC PLANS |
> south exterior elevation
> west entrance & exit
BUILDING EXTERIOR VIEWS |
VISUALIZATIONS |
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> enjoy the afternoon with Kate Spade New York's kitchen and dinning collections
> create the best shopping experience by using the product itself to serve customers; welcome to Kate Spade life style realm
> not just a display area, but for holding social events to spread Kate Spade's identity
> creating a sophisticated and joyful vibe, find your personal style statement, here at Kate Spade New York
> checkout counter to the private personalized product consulting rooms
HANDBUILD MODEL |
LASER CUT | AUTOCAD
Photography by Ruiying Yan